Explore Berger Paints Bangladesh’s journey with SAP
Berger Paints is one of the oldest names in the paint sector, and in Bangladesh, it’s a name known for technology advancement. As a market leader in Bangladesh, it has big aspirations. With an annual growth rate of 25% and a diverse workforce of permanent employees and contract staff, Berger Paints chose SAP SuccessFactors solutions and SAP S/4HANA to deliver better employee experiences and more efficient business processes.
reduction in paper use, helping address climate concerns.
reduction in administrative time spent on performance management.
faster generation of business-critical reports.
Chief HR Admin and Health, Safety, and Environment Officer, Berger Paints Bangladesh Limited
The Challenge
Creating an integrated HR environment and better employee experiences
Berger Paints Bangladesh Limited has been doubling its revenue every four years. To continue to meet customer demand while delivering the excellent products and services it is renowned for, it needed to recruit more staff across its sales, manufacturing, and supply chain functions. It wanted to improve experiences not only for new hires but also for its existing employees and contractors –while ensuring its HR team had time to focus on delivering valuable strategic projects.
The company was dependent on manual and disconnected processes to support a variety of HR functions. For instance, employee data, which was not integrated with the company’s finance and manufacturing systems, had to be manually updated by the HR team to keep information current. Plus, there was a lack of visibility and consistency around performance reviews and goal setting for office-based employees, as Berger used an in-house solution.
The recruitment of new hires was done through paper resumes and e-mails, which was time consuming, labor intensive, and could lead to compliance issues. And when new recruits joined the company, the experience wasn’t always streamlined and efficient due to manual onboarding processes.
Chief HR Admin and Health, Safety, and Environment Officer, Berger Paints Bangladesh Limited
The Solution
Building an innovative HR platform to enable business and people success
To kick off its HR transformation, Berger Paints implemented the SAP SuccessFactors Employee Central solution. Soon after, the company realized that the SAP SuccessFactors Performance & Goals solution would be a perfect way to automate its performance review process. With the subsequent move to SAP S/4HANA to support its finance and manufacturing operations, Berger Paints was able to easily integrate SAP SuccessFactors Employee Central to provide a single source of employee data. Realizing the benefits of having an integrated set of HR solutions, the company decided to explore other SAP SuccessFactors solutions to further support its HR transformation.
“We wanted to improve the recruiting and onboarding experiences for new hires, so it made sense to also adopt the SAP SuccessFactors Recruiting and SAP SuccessFactors Onboarding solutions,” explains Mushfequr Rahman, head of HR at Berger Paints. “SAP SuccessFactors solutions are critical to helping our business reach its full potential. Having people data stored in a single and secure environment is saving us time and money, as well as helping ensure we meet compliance requirements.”
The Result
Empowering managers and employees through automated HR processes
Since implementing SAP SuccessFactors solutions, Berger Paints is seeing significant benefits for employees across all parts of the organization – from the factory floor to office-based staff and salespeople on the road. Employees can now easily access and update their own HR data from anywhere, on any device using the SAP SuccessFactors Mobile app. This has saved the HR team significant time as they no longer need to manually update personnel data for 1,800 employees. And the company has a single source of truth.
Managers and office-based employees are empowered with powerful performance planning and talent management tools. For instance, with SAP SuccessFactors Performance & Goals, objectives can be set, cascaded if required, and then monitored on a continuous basis. “Goal setting and objectives monitoring were manual processes before. We now have sophisticated tools that help us capture employees’ achievements and support them in reaching their full potential,” says Rahman.
Recruitment of new hires is now streamlined and includes integration between SAP SuccessFactors Recruiting and LinkedIn. This frees up time for the HR team to focus on more projects that add value to the business, such as employee engagement and skills development programs and community engagement activities.
New employees now have a more positive experience from the time they’re offered a position through to their first days at the company, thanks to SAP SuccessFactors Onboarding.
The integration between SAP SuccessFactors solutions and SAP S/4HANA means data can be more easily synced, which enhances data security. Improved visibility into comprehensive people data is enabling real-time analytics and reporting that is improving planning, collaboration, and decision-making. Berger Paints has also seen improvements in its finance and manufacturing processes with SAP S/4HANA.
SAP helps Berger Paints run better
Key business outcomes and benefits
- Consolidated people data in a single, integrated source
- Innovative, automated HR tools, increasing employee productivity and saving people time
- Support for centralized employee data, performance and goals, recruiting, and onboarding
- Empowerment of managers and employees through secure, intuitive, consolidated data accessible on any device
Featured solutions and services
- SAP S/4HANA is a modern ERP suite for streamlining business processes, improving payroll accuracy, and providing real-time financial analytics and reporting.
- SAP SuccessFactors Employee Central is cloud-based human resources information system software that automates HR workflows and services in a single global environment.
- SAP SuccessFactors Performance & Goals helps companies align business strategy and goals, improve employee performance, and evaluate and recognize top talent.
- SAP SuccessFactors Recruiting assists companies in securing the right talent through results-oriented recruiting practices and embedded engagement and automation.
- SAP SuccessFactors Onboarding brings a company’s supporting systems, processes, and people into an intuitive digital experience, accessible from anywhere, on any device.
About Berger Paints
Berger Paints Bangladesh Limited is one of the oldest names in the paint market, with a rich heritage of 250 years. In Bangladesh, Berger has evolved and transformed itself into one of the leading paint solution providers in the country. The company has been doubling its revenue every four years as it continually invests in technology to offer its customers superior quality products.
| Industry | Region | Company Size |
| Chemicals | Dhaka, Bangladesh | 1,800 |
About Berger Paints
Berger Paints Bangladesh Limited is one of the oldest names in the paint market, with a rich heritage of 250 years. In Bangladesh, Berger has evolved and transformed itself into one of the leading paint solution providers in the country. The company has been doubling its revenue every four years as it continually invests in technology to offer its customers superior quality products.
| Industry | Region | Company Size |
| Chemicals | Dhaka, Bangladesh | 1,800 |