CRM and CX solutions
The goal is simple: put the customer at the center of your business
SAP is redefining intelligence for customer experience. By leveraging interconnected, insightful, and adaptive technology solutions, you can put the customer at the center of your operations to improve loyalty and profitability.
Manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.
Deliver innovative and engaging e-commerce experiences.
Automate campaigns and execute them on a global scale.
Accelerate issue resolution and improve customer satisfaction.
Streamline sales processes so your sales team can focus on your customers.
Connected
Connect business processes end-to-end with full integration across your SAP applications.
Insightful
Embedded AI automates processes, for in-depth insights, and increased efficiency.
Adaptive
Modern, cloud-native solutions that enable agility, adaptability, and scalability.
Industry-Tailored
Industry-specific functions and workflows to meet your most critical business needs.
Customer experience webcast series
AI in Action: Learn practical strategies to scale up great CX with AI.
See how customers are succeeding with SAP Customer Experience solutions
41% lower cost to serve
See how water heater firm Rheem Australia uses a single source of truth to manage customer interactions, from manufacturing to after-sales support.
>130,000 monthly customer orders
Explore how Coca-Cola Hellenic Bottling Company expanded its sales business and enhanced the customer experience using SAP solutions.
~1,000 daily logins to a mobile app
Discover how Toyota Motor Philippines digitalized its sales and service channels to support a smooth customer experience.
97% increase in efficiency
Learn how Cintas, a professional services equipment and safety company, revolutionized its rental business model with SAP solutions.
Artificial intelligence
AI for customer experience management
Relevant, reliable, and responsible AI is built into our CX solutions – helping you predict, manage, and understand your customers to build relationships that last.
Latest innovations
Product recommendations based on customer needs
Use historical data and machine learning to recommend the best products and generate quotes quickly and easily.
Live performance analytics
Monitor shipment and delivery performance with real-time tracking to identify opportunities for improvement and fulfill customer commitments.
AI product image generation
Use new AI capabilities to easily generate and edit compelling product images that can increase engagement and sales.
Transform your business with intelligent CX
How SAP is redefining intelligence for CX
Put your customer at the center of your business with connected customer data and AI-fueled insights to improve loyalty and drive profitable growth.
How to use AI to gain lifelong customers
Discover how AI can enhance customer experience and loyalty through digital self-serve options and efficient customer interactions.
Economic benefits of AI, CX, and ERP
Read this ESG study to learn how integrating AI-driven SAP CX with SAP ERP has economic benefits, such as reduced costs and improved CX, productivity, and ROI.
Resources
Five ways AI can strengthen CX in e-commerce
Use AI to enhance your e-commerce business with advanced chatbots, streamlined catalog management, and more efficient operations.
Transforming customer service with AI
Discover how AI can optimize customer service. Automate tasks and summarize information so agents can provide customized support.
How to use AI and CX to boost your sales
Learn how AI can provide strategic insights to outmaneuver competitors, increase conversion rates, and speed up sales cycles.
How AI can improve your marketing strategy
Discover how AI can help you analyze customer data, generate personalized email campaigns, and measure campaign performance.
See what analysts are saying about SAP
Three keys to a successful customer experience
Learn why 1,000 business leaders said tech, data insights, and business processes lead to quality CX in this IDC white paper.
SAP is a Leader in IDC MarketScape 2023
See why SAP was named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
SAP is named a Leader in IDC MarketScape 2024
Discover why SAP was recognized in the IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment.