Experience more with intelligent CX
Unlock the secrets to future-proof CX
Explore how technology leaders are uniquely poised to create industry-tailored, connected, insightful and adaptive customer experiences.
Knowledge is power for CX leaders
In the latest report from SAP, get the latest can’t-miss CRM insights and customer experience trends shaping the future of customer experience so you can stay ahead of the competition.
Service takes center stage as a crucial CX pillar
Customer service is the unsung hero of customer experience, and smart technology leaders are investing in every opportunity to maximize the value of service interactions to create connected, best-in-class CX and CRM.
The future of B2B commerce is happening right now
Adaptable, composable commerce is the path to success in an unpredictable world, and we asked top industry experts how technology leaders can prepare for a future that evolves minute by minute.
Connected CX and CRM technologies
SAP is redefining what it means to put customers at the heart of your customer experience by connecting people, processes, and systems.
CIOs are at the center of CX transformation
CIOs are facing three major challenges right now, and if they’re not keeping you up at night, they should be. Find out how you can answer the call and bring your team and CRM technology together to deliver top-notch CX.
The Next Generation of Intelligent CX
Join our experts to learn how connecting important operational data to insightful contextual data can help you deliver exceptional experiences, resulting in higher customer lifetime value and long-term customer loyalty.
How SAP is redefining intelligent CX
Put your customer at the center of your business with connected customer data and AI-fueled insights to improve loyalty and drive profitable growth.
Top brands are reinventing CX with SAP
See how customers are succeeding with SAP Customer Experience solutions
59% increase in contactable customers
Find out how Ferrara created a modern omnichannel experience for consumers to build relationships with fans across its iconic brands.
52 systems consolidated to create unique experiences.
FC Bayern is shaping the clubs’ success and business transformation to inspire and engage fans worldwide. Its passion for delivering the ultimate digital fan experience extends far beyond the pitch.
Kodak creates a customer-centric e-commerce experience
Understand how Kodak created a better online experience by launching an e-commerce site with offerings its customers love, transforming the future of printing at scale.
10% increase in sales productivity
Discover how Bosch Rexroth uses integrated relationship management processes to nurture relationships with customers around the world.
SAP Customer Experience & CRM Solutions
With deep industry knowledge, data-driven focus, and a composable approach, SAP CRM solutions are powered by 50 years of expertise.
Customer experience (CX) and CRM technologies from SAP
Intelligent customer experiences from SAP help you connect customer data, improve loyalty and grow your business. Learn more about our latest innovations and prepare for tomorrow, today.
Make the most of every customer interaction
It’s easy to exceed customer expectations with SAP solutions for commerce, sales, service, marketing, and customer data management. SAP’s expertise spans across all industries and combined with an unmatched breadth of business process solutions, we help create value across your entire organization.