SAP Customer Data Platform
What is SAP Customer Data Platform?
From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.
Bridge front-end customer data and back-end customer data to better understand customers and deliver trusted, personalised engagements at any step of the journey.
- Visualise customer profiles, their connected relationships, and their associated accounts
- Benefit from a native connection with ERP for supply chain optimisation and product innovation
- Uncover real-time customer insights with AI learning models supercharged for industry
- Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
- Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalised experiences
Customer Experience (CX) Webcast
Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.
See how customers are succeeding with SAP Customer Data Platform
360-degree view of the customer
Learn how transparent data management across different business areas is helping Stadtwerke Bielefeld handle customer inquiries more efficiently.
>30% engagement with marketing e-mails
Explore how Ferrara is sifting through mammoth amounts of customer data to accurately pinpoint specific subcultures of candy fans.
166,000 fewer calls and text inquiries
See how Breakthru Beverage offers a consumer-like shopping experience for B2B customers, increasing sales.
~1,000 daily logins to a mobile app
Discover how Toyota Motor Philippines digitalised its sales and service channels to support a smooth customer experience.
Build a business case
The next generation of intelligent customer experience software
Learn how connecting important operational customer data to insightful contextual data can help you deliver exceptional customer experiences.
Understand who your customers are
Turn anonymous users into known customers and loyal brand advocates and provide truly personalised experiences while respecting customer consent.
Meeting the moment with confidence
See how connecting back-end business processes with the front-end customer experience can turn a viral social media moment into stronger loyalty and higher profits.
See what analysts are saying about SAP
Customer data strategy leads to big payoffs
Start elevating your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.
Five building blocks for hyper-personalised interactions
Understand how connected customer data improves customer experience agility while hyper-personalising interactions across engagement channels.
The link between trust and revenue growth
Acquire and orchestrate personal data more ethically, respectfully, and consistently with insights from The Content Advisory.