CRM and customer experience (CX) products
Putting the customer at the centre of your business with CX solutions from SAP
You can create exceptional experiences with AI-enabled solutions that meet the unique needs of your industry.
E-commerce
With our proven e-commerce solutions, you can engage effectively with customers across their customer journey and achieve profitable outcomes by creating relevant and connected shopping experiences.
- Innovate and optimise e-commerce experiences
- Adopt a circular business model
SAP Commerce Cloud
Transform online shopping with connected, insightful, and adaptive commerce experiences, using an enterprise-grade e-commerce solution that is trusted, feature-rich, and scalable.
SAP Recommerce
Take back, manage, and resell preowned inventory, facilitating more-sustainable consumption, creating new revenue streams, and extending product lifetime value.
Customer data
Our customer data management solutions help you harness the power of your data, creating impactful digital experiences and building trusted customer relationships.
- Understand customers better
- Enable effective identity and access management
SAP Customer Data Platform
Get real-time customer insights to uncover trends and enable relevant, personalised engagements while respecting data privacy.
SAP Customer Identity and Access Management
Support smooth customer authentication and on-boarding with permission-based, first-party customer data management that meets robust security standards.
SAP Sales Cloud
Streamline sales processes and enable customer-centric sales engagements by empowering sales teams with AI-based insights and recommendations.
- Nurture long-lasting customer relationships
- Engage customers across digital sales channels more effectively than ever
- Understand each customer and use insights to improve sales outcomes
SAP Service Cloud
Resolve issues faster with powerful case management and connected service operations, enabling you to grow customer satisfaction and loyalty.
- Providing service agents with the information they need when they need it
- Increase service efficiency
- Deliver fast, personalised, and consistent service
SAP Emarsys Customer Engagement
Launch cross-channel campaigns quickly and at scale to reach the right customers with the right message at the right time.
- Engage with customers they way they want
- Reduce marketing complexity
- Deliver relevant customer engagements across marketing channels
SAP CX AI Toolkit
Enable sales, service, and e-commerce teams to automate repetitive tasks and analyse customer data using new AI capabilities delivered through a standalone app and the Joule copilot.
- Improve productivity
- Use generative AI to assist you in your daily tasks
- Enhance customer communications
Customer Experience (CX) Webcast
Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.
Road map for SAP Customer Experience solutions
Learn about planned innovations, future releases, and product visions for the SAP Customer Experience portfolio.
Explore our services and support offerings
When you choose services and support offerings from SAP, you can tap into personalised resources and on-demand experts ready to help you realise success at any scale and speed.
Get insights into a few of our value-driven offerings
SAP Enterprise Support services for SAP Customer Experience: Enable a smooth deployment of SAP Customer Experience and safeguard business continuity with tools and services, curated content, and mission-critical support.
SAP Preferred Success for SAP Customer Experience solutions: Maximise the pace of innovation throughout your CX journey with increased productivity, adoption of next-gen technologies, and better assurance for go-live and risk mitigation.
SAP Learning Hub: Build your company’s digital skills through guided, hands-on managed learning with cross-functional access to CRM-related solutions from SAP.
SAP Enable Now: Improve productivity and user adoption with advanced in-application help and training capabilities.
SAP MaxAttention: Drive transformation with a strategic partnership with dedicated experts tailored to your business to maximise the ROI on your investment in CRM solutions from SAP.