CRM and CX solutions
The goal is simple: put the customer at the centre of your business
SAP is redefining intelligence for customer experience. By leveraging interconnected, insightful, and adaptive technology solutions, you can put the customer at the centre of your operations to improve loyalty and profitability.
Manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.
- Deliver innovative and engaging e-commerce experiences.
- Automate campaigns and execute them on a global scale.
- Accelerate issue resolution and improve customer satisfaction.
- Streamline sales processes so your sales team can focus on your customers.
Connected
Connect business processes end-to-end with full integration across your SAP applications.
Insightful
Embedded AI automates processes, for in-depth insights, and increased efficiency.
Adaptive
Modern, cloud-native solutions that enable agility, adaptability, and scalability.
Industry-Tailored
Industry-specific functions and workflows to meet your most critical business needs.
SAP Webcast Series
AI in Action: Quick Wins for Captivating CX
See how customers are succeeding with SAP Customer Experience solutions
41% lower cost to serve
See how water heater firm Rheem Australia uses a single source of truth to manage customer interactions, from manufacturing to after-sales support.
52 systems consolidated
Discover how FC Bayern innovated to shape the clubs’ success and inspire and engage fans worldwide.
~1,000 daily logins to a mobile app
Discover how Toyota Motor Philippines digitalised its sales and service channels to support a smooth customer experience.
500% expansion in the user base
Find out how positioning systems company Topcon is serving customers better with access to real-time operational data across the enterprise.
Artificial intelligence
AI for customer experience management
Relevant, reliable, and responsible AI is built into our CX solutions – helping you predict, manage, and understand your customers to build relationships that last.
Latest innovations
Generative AI for commerce
Increase productivity with quick access to product attributes, descriptions, and documentation using the “Ask about this product” feature, accessible through SAP CX AI Toolkit and the Joule copilot.
Real-time, mobile in-app personalisation
Respond to customer behaviour in an app in real time with relevant content to maximise conversion and revenue.
Assisted service with contextual customer data
Provide a 360-degree customer view and personalised information to help support agents save time and anticipate customer needs.
Transform your business with intelligent CX
How SAP is redefining intelligence for CX
Put your customer at the centre of your business with connected customer data and AI-fuelled insights to improve loyalty and drive profitable growth.
Three keys to a successful customer experience
See how IDC's survey of 1,000 business leaders unveils a dynamic CX landscape and explore the technology, data insights, and business processes driving exceptional customer experiences.
How IT leaders can serve as change agents
Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalisation, and build your tech stack for customer experience.
Resources
Trends shaping CX in 2024
Learn about the role of technology leaders in the future of CX and explore trends that are helping businesses meet the digital expectations of modern consumers.
Top B2B commerce insights for tech innovators
Shed light on top trends from commerce experts that can help pave the way towards a profitable, sustainable, and resilient future.
Trends that innovative tech leaders need to know
Discover how to exceed customer expectations and successfully position customer service as a central pillar of intelligent customer experience.
Five trends shaping the future of retail strategy
Explore trends influencing the future of retail strategy and execution and gain actionable insights you can use to meet these challenges head-on.
UK Customer Stories
Molton Brown: Creating an online experience that’s a beautiful fit for a luxury brand
Delighting loyal consumers in store and online
Looking for ways to grow Molton Brown Limited, one of the leading brands in its global luxury cosmetics portfolio, Japan’s Kao Corporation knew customer experience was key. To create a distinctive and consistent experience both in store and online, the company selected SAP solutions.
See what analysts are saying about SAP
SAP is a Leader in IDC MarketScape 2023
See how SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
SAP is named a Leader
Discover why SAP was recognised in the IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment.